Posts tagged "Twitter Marketing"

10 Smart Tips for Creating, Marketing and Sharing Content on Twitter #twitter #SocialMedia #TwitterMarketing #SocialMediaMarketing #ContentMarketing

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Twitter, the online texting service on steroids at only 140 characters is often a challenge for those with a traditional marketing mindset. It’s more about brutal brevity, smart succinctness and simple shortness than monstering the masses with multi-media sensory overload.

 

It’s all about doing more with less.

 

Creating and then marketing content with Twitter is more about tempting the click than revealing all your secrets at once. Twitter should be seen as the teaser social network. It offers the promise of much more beyond the link.

 

It’s unsophisticated ways are its charm and its fatal attraction for celebrities who dare to tweet while under the influence of substances, emotion or plain stupidity.

 

The Twitter torrent

 

Twitter is sometimes seen as an inbox when it is more like a fleeting torrent that streams and screams its content past you. Often never to be seen again. It pushes the “I don’t want to miss out” syndrome.

 

This led to the creation of Twitter tools like Hootsuite that organises Tweets into lists for reading later. The corralling of Tweets into hashtag categories can be an effective way to manage Twitter  that is sometimes seen as similar to the ungainly management that is like herding cats.

 

3 key elements to a tweet

 

There are 3 core elements to a tweet. Get these right and you are on your way to using Twitter well. They may seem simple but they are often poorly executed or ignored.

 

So what do you need to hone, polish and include to make your tweets sing and dance?

 

    1. Headline – tempt the reader to click the link. That’s its job, nothing more nothing less.
    2. Links – It was 4 years ago that I watched a video that said “don’t waste a tweet without a link“. It sort of made sense.
    3. Hashtags – Drive those tweets into Twitter searches and lists that are relevant. It is becoming the glue for social. This is the role of a hashtag.

What are your goals?

 

Stumbling onto Twitter with poor intent can lead to wasted time and effort. You need to have some specific goals in mind.

 

Some goals that are worth considering.

 

  • Do you want to drive more traffic to your blog, website or online store?..So tweet and automate the content but not the conversation.
  • Is it sales you are after? Use tweets with links to landing pages that have something to sell. Or tweet a coupon that can be claimed in-store or via a Facebook page.
  • Are you wanting to connect and engage with influencers, customers and prospects?…Tweet their content, offer to help.

There are more goals than this but bait the Twitter hook, get focused and strategic and maybe those tweets will lead to blogging nirvana.

 

10 tips for Twitter content success

 

So here are 10 top tips for creating, marketing and sharing content on Twitter.

 

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Source / Fuente: Jeffbullas’s Blog.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Content Marketing / Marketing De Contenidos, Social Media / Redes Sociales, Social Media Marketing, Twitter
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5 razones para incluir a Twitter en tu estrategia de marketing #twitter #SocialMedia #SocialMediaMarketing #InternetMarketing

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Santiago, Chile.- Es común que, al presentar una estrategia de marketing digital a un cliente, éste manifieste  sus dudas,  si estamos priorizando el papel de Twitter. Las razones más frecuentes no son más que ideas o rumores que han escuchado “en alguna parte” e  incluyen aseveraciones tales como: “no es la red preferida de la gente”, “no hay espacio para contenido” y que “nadie le da importancia a Twitter”. Sin embargo, existen varias razones concretas por las cuales deberías incluir Twitter en tu estrategia y constituyen un sólido argumento para tu presentación.

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Source / Fuente: Revista Merca2.0.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Social Media Marketing, Twitter
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Twitter Marketing How to Use Twitter for Business #SocialMediaMarketing #OnlineBusiness #TwitterMarketing

Do you use Twitter for your business?

Are you wondering how Twitter can help you build relationships?

To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast.

More About This Show

twitter marketingThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of TwitterHe’s also a marketing faculty member at Rutgers University and he blogs at Grow.

Mark shares how he uses Twitter to create stronger business relationships and improve customer service.

You’ll learn about the best Twitter tools and how they can fit into your marketing strategy.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunesRSSStitcher or Blackberry.

Here are some of the things you’ll discover in this show:

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Source / Fuente: Social Media Examiner.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Internet Marketing, Online Business / Negocios Online, Social Media Marketing
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Las mejores horas para publicar contenidos en twitter, facebook y tumblr #twitter #facebook #tumblr #SocialMedia #SocialMediaMarketing

contenidorelevante¿Sabes cuándo puedes recibir más lecturas en tus posts? ¿Varían mucho las mejores horas para publicar en Facebook o Twitter? Es verdad que el contenido es el rey, pero las horas pueden ser sus princesas. En el blog de Bit.ly han publicado un estudio sobre las mejores horas para twittear, publicar en Facebook y también en Tumblr.

Según las variaciones de horarios quedarían de la siguiente forma:

 

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Source / Fuente: Clickefectivo.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Facebook, Social Media / Redes Sociales, Social Media Marketing, Twitter
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