Posts tagged "Marketers"

The Top 7 Social Media Marketing Trends That Will Dominate 2014 #SocialMediaMarketing #entrepreneurs #marketers

The Top 7 Social Media Marketing Trends That Will Dominate 2014 #SocialMediaMarketing #entrepreneurs #marketerssocial media marketing” width=”300″ height=”167″ />With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter-half of 2013, it’s important to look ahead to where social networking is going, and how we can get on board.

As I think about the trends in social media so far this year, I’ve compiled a list of my predictions as to where we’re headed as we inch towards 2014.

1. Investment in Social Media Will Become a Necessity, Not a Luxury

While I’d argue that investing time and resources into a social media strategy is most definitely a necessity in 2013, I believe the tipping point in public sentiment from ‘should have’ to ‘must have’ will occur in 2014.

Businesses are already coming to terms with the need to integrate their social media efforts with their content strategy, and are seeing the impact of social media in terms of lead generation, referral traffic, and revenue.

As businesses see these very real and measurable benefits, I believe we’ll see a move away from assigning social media tasks to existing employees, and see even more companies hiring social media strategists or full-time social media managers.

The benefits of social media are many, but they include:

  • Improved social signals (which are a factor in the search ranking algorithm).
  • Company branding
  • Improved brand awareness
  • Word-of-mouth advertising
  • Increased customer loyalty and trust
  • Improved audience reach and influence

Social media is also one of the three pillars of SEO.

2. Google+ Will Become a Major Factor

While Facebook  continues to lead the pack in terms of number of active monthly users (1.15 billion at last count), Google+ is quickly gaining steam, and in fact, now has the second highest number of monthly users (343 million).

With Google using the platform to collect personal information (think demographics, location, etc.), Google+ should no longer be thought of as ‘just’ another social network. It’s increasingly proving itself to be an integral part of Google’s grand scheme in terms of SEO, social signals and providing a more personalized search experience. This is especially apparent with the importance of Google Authorship, which I project will be one of the key components to Google’s search ranking algorithm by the end of 2014.

I believe that businesses who are finding themselves spread thin with their social media efforts will increasingly turn to Google+ as the closest thing we have to a ‘one size fits all’ social network.

As Google+ moves towards even greater integration with other aspects of the web – as they’ve already done with their foray into local search – I think we’ll see its growth skyrocket, both in terms of business and personal use. For information on how to start using Google+, read “How to Breathe Life into Your Google+ Profile.”

3. Image-Centric Networks Will See Huge Success

We’ve seen a consistent trend in 2013 toward sharing through image andvideo, rather than text-based content. Visual content will increasingly become a critical piece of any solid content strategy, and social networking site Pinterest will continue to shed its reputation as a ‘women’s only’ network and become an integral part of retailers’ marketing strategies.

Other image-based social media sites like Slideshare, Tumblr, Path, and Mobli will continue to grow, and businesses will need to become more mindful about the ‘sharability’ factor of photos on their websites and blogs in order to derive significant benefit from their social media content marketing efforts.

4. We’ll Witness the Rise of Micro-Video

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Source / Fuente: Forbes.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Entrepreneurs / Emprendedores, Social Media Marketing
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New Facebook Hashtag Trends Marketers Should Not Ignore #FacebookHashtags #FacebookMarketing #SocialMediaMarketing #marketers

Facebook hashtags are finally offering marketers a way to track trending consumer conversations. Facebook is also introducing new APIs and media partners.

facebook hashtags

If there is something interesting going on, people are talking about it on Facebook. From TV shows to sporting events to the latest news; more conversations are happening on Facebook.

Last week’s kick-off of the NFL season garnered over 20 million likes, comments, and shares on Facebook by over 8 million people.

What else is Facebook planning around TV and large brands?

Why Marketers Should Explore Facebook Hashtags

Facebook is aiming to grab a piece of the pie of the TV Dollars that brands are spending. Not strange, since TV is often a driver of consumer conversations at the coffee machine or on the social network itself.

facebook hashtags

So you will probably not be surprised that Facebook has rolled out a series of products aimed at surfacing the public conversations happening on Facebook including hashtags, embedded posts, and trending topics.

Starting this week, selected news organizations can begin to integrate Facebook conversations into their broadcasts or coverage by displaying public posts of real-time activity about any given topic.

For example, CNN’s New Day can now easily incorporate what people on Facebook have to say about the latest, breaking news event during their show.

Partners can also use these tools to show the number of Facebook posts that mention a specific word over a period of time, including a demographic breakdown for the people talking about that topic.

For instance, now every week during the ‘What’s Trending’ segment of The Today Show, NBC can easily include how many people on Facebook talked about a popular subject, where it’s getting the most buzz, whether it’s most popular among males or females, and with which age groups.

Mass Relevance, a technology company that enables social experiences, is also leveraging these new tools in interesting ways to highlight the trends and conversations happening on Facebook for their media clients.

Today Facebook is launching two new tools: the Keyword Insights API and the Public Feed API.

Public Feed API
The Public Feed API displays a real-time feed of public posts for a specific word. Only public posts (from Pages and Profiles of those with ‘Follow’ turned on) are available with this API.

Keyword Insights API
The Keyword Insights API aggregates the total number of posts that mention a specific term in a given time frame. It can also display anonymous, aggregated results based on gender, age and location.

Who has access to these tools?
The current list of partners includes: Buzzfeed, CNN, NBC’s Today Show, BSkyB, Slate. and Mass Relevance.

How do you get them?
These two tools are only available for a small group of trusted Facebook media partners. Facebook is beginning discussions with other media partners and preferred marketing developers (PMD’s) and will make it available to additional partners in the coming weeks.

Infographic: How do Facebook hashtags work?

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Source / Fuente: ViralBlog.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Social Media Marketing
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¿Quieres Vender Más? Enseña A Tus Clientes #ventas #clientes #marketing #InternetMarketing

ventasHace un par de años me encontré con la página de ventas de un curso de SEO. En un principio no tenía ninguna intención de comprarlo, como lo había sido la optimización de mis sitios durante algún tiempo. Yo creía que sabía, más o menos, todo lo que había que saber acerca del asunto.

Entonces me encontré con una sección en la página de ventas titulada “3 Conceptos de SEO que usted probablemente no conozca”. Mi reacción fue “Lo dudo”. Bueno, me convenció, ya que realmente no conocía 2 de los 3 conceptos mencionados, y ambos eran muy interesantes y útiles.

Enseñarme este nuevo material hizo el truco.

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Source / Fuente: Fernando Amaro.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Internet Marketing
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Five ways to become a big marketer and drive big results #marketers #InternetMarketing

marketersIn a world of buzzwords, perhaps the most over-used and under-explained term that marketers will be coming up against this year is “Big Data”.

Big data, as we’ve learned from actually working with the stuff is realistically only the first part of the jigsaw when it comes to upping your game and marketing in a more agile manner that’s responsive to the market you’re serving.

We believe that it takes Big Marketers to unlock big data. People who are willing and able to look beyond the now bygone era of a “campaign” that has a start and end point and realise that digital marketing has become about responding to the fast pace of the internet itself, with equally fast and relevant decision-making.

In this piece, we discuss the kind of attributes a marketer needs to take themselves to the next level and employ a big marketing strategy that will not only set them apart from their peers, but help them to build knowledgeof how to take the rough diamond that is rawdata, and transform it to work best for your brand.

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Source / Fuente: Econsultancy.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Internet Marketing, Tips / Consejos
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10 Strategies Used by Successful Content Marketers #ContentMarketing #marketers

Now that the holidays have passed, marketers must look to the new year for inspiration. With so many goals to be achieved, businesses must have clear objectives and resolutions to find greater success in 2013. Brafton has compiled a list of 10 New Year’s Resolutions that every marketer should set his or her sights on over the next 12 months, as these goals can help any brand perfect its content marketing strategy.

content marketers

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Source / Fuente: Brafton.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Content Marketing / Marketing De Contenidos, Tips / Consejos
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7 Blogging Mistakes B2B Marketers Make #blogging #b2b #marketers

b2b marketersWe have all seen the lackluster corporate blog. Some days, I wonder what went wrong. Others, I wonder why they thought they could get it right.

Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs.

However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be. Too often, it is clear they made one (or more) of these mistakes.

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Source / Fuente: B2B Digital Marketing.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Blogging
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Free Research: 8 Resources Every Marketer Needs #InternetMarketing #marketers

Face it—Gut feel no longer cuts it for marketing decisions. While your organization may be great at doing on-going testing to determine what works best for your products and marketing, it helps to have solid data based on quality research as a benchmark.

Further, no matter what size your budget for purchasing third party research, large or small, you still need to stay ahead of the latest trends from reliable sources.

To this end, it’s useful to have the latest highlights curated for you. It’s like having a research department literally in the palm of your hand.

Here are eight of my favorite, free research resources I’d be lost without. (Translation: Useful data!)

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Source / Fuente: Heidi Cohen.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Internet Marketing, Marketing Tools / Herramientas De Marketing
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8 Tips for Aspiring Entrepreneurs #entrepreneurs #marketers #OnlineBusiness

This is one of those lists you make on a bar napkin after you’ve had a few beers with your buddies. “If I only knew then what I know now.” Here are eight tips for aspiring entrepreneurs.

 

entrepreneurs

Choose a good company name

 

If you really want to give your business a good start in the world, choose a good company name. It should be short, easy to remember and easy to spell, but most important, it should resonate with your target audience. Think about what they’ll picture when they hear your company name because that’s the way they’re going to remember your company. They’re going to see the word “Advice” in your name and they’ll think your all about giving tips and how-to content. If that’s not what you want them to think, then you need to choose a different name.

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Source / Fuente: Dukeo.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Entrepreneurs / Emprendedores, Online Business / Negocios Online, Tips / Consejos
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