Posts tagged "Entrepreneurs"

The Top 7 Social Media Marketing Trends That Will Dominate 2014 #SocialMediaMarketing #entrepreneurs #marketers

The Top 7 Social Media Marketing Trends That Will Dominate 2014 #SocialMediaMarketing #entrepreneurs #marketerssocial media marketing” width=”300″ height=”167″ />With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter-half of 2013, it’s important to look ahead to where social networking is going, and how we can get on board.

As I think about the trends in social media so far this year, I’ve compiled a list of my predictions as to where we’re headed as we inch towards 2014.

1. Investment in Social Media Will Become a Necessity, Not a Luxury

While I’d argue that investing time and resources into a social media strategy is most definitely a necessity in 2013, I believe the tipping point in public sentiment from ‘should have’ to ‘must have’ will occur in 2014.

Businesses are already coming to terms with the need to integrate their social media efforts with their content strategy, and are seeing the impact of social media in terms of lead generation, referral traffic, and revenue.

As businesses see these very real and measurable benefits, I believe we’ll see a move away from assigning social media tasks to existing employees, and see even more companies hiring social media strategists or full-time social media managers.

The benefits of social media are many, but they include:

  • Improved social signals (which are a factor in the search ranking algorithm).
  • Company branding
  • Improved brand awareness
  • Word-of-mouth advertising
  • Increased customer loyalty and trust
  • Improved audience reach and influence

Social media is also one of the three pillars of SEO.

2. Google+ Will Become a Major Factor

While Facebook  continues to lead the pack in terms of number of active monthly users (1.15 billion at last count), Google+ is quickly gaining steam, and in fact, now has the second highest number of monthly users (343 million).

With Google using the platform to collect personal information (think demographics, location, etc.), Google+ should no longer be thought of as ‘just’ another social network. It’s increasingly proving itself to be an integral part of Google’s grand scheme in terms of SEO, social signals and providing a more personalized search experience. This is especially apparent with the importance of Google Authorship, which I project will be one of the key components to Google’s search ranking algorithm by the end of 2014.

I believe that businesses who are finding themselves spread thin with their social media efforts will increasingly turn to Google+ as the closest thing we have to a ‘one size fits all’ social network.

As Google+ moves towards even greater integration with other aspects of the web – as they’ve already done with their foray into local search – I think we’ll see its growth skyrocket, both in terms of business and personal use. For information on how to start using Google+, read “How to Breathe Life into Your Google+ Profile.”

3. Image-Centric Networks Will See Huge Success

We’ve seen a consistent trend in 2013 toward sharing through image andvideo, rather than text-based content. Visual content will increasingly become a critical piece of any solid content strategy, and social networking site Pinterest will continue to shed its reputation as a ‘women’s only’ network and become an integral part of retailers’ marketing strategies.

Other image-based social media sites like Slideshare, Tumblr, Path, and Mobli will continue to grow, and businesses will need to become more mindful about the ‘sharability’ factor of photos on their websites and blogs in order to derive significant benefit from their social media content marketing efforts.

4. We’ll Witness the Rise of Micro-Video

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Source / Fuente: Forbes.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Entrepreneurs / Emprendedores, Social Media Marketing
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4 ideas de éxito para emprender #emprendedores #entrepreneurs

emprendedores

Aunque en el Blog de Emprendedores del Economista te hemos dicho en varias ocasiones que para montar una empresa no es necesario tener una idea revolucionaria, en el sector de las startups la cosa cambia, ya que estas novedosas entidades se caracterizan por satisfacer necesidades que aún no estaban cubiertas.

De este modo, la revista Forbes ha publicado una lista con las ideas que más éxito están teniendo dentro del universo de las startups. ¡Conoce algunas e inspírate para que tu negocio sea el próximo en triunfar!

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Source / Fuente: Emprendedores.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Entrepreneurs / Emprendedores
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17 Cursos gratis descargables en pdf sobre Marketing, Social Media, Blog y Emprendedores #marketing #SocialMedia #blogging #emprendedores

social media
La falta de tiempo o dinero puede ser una de las causas por las que no se puede acudir muchas veces a algunos cursos o talleres a los que nos gustaría. Cada vez, se aprende más desde casa, desde ebooks gratuitos escritos por profesionales, vídeos en Youtube, blogs, cursos online, o material descargable en general.
Yo os traigo una serie de cursos descargables gratis, casi todos en pdf., sobre variables de marketing, social media, blogging y emprendedores. Unos mini cursos gratis, que ponen a nuestra disposición en la página de Tucamon.es, espacio donde se imparten cursos y talleres con varias sedes en España, de manera gratuita y de gran calidad.
He ido recopilando los que más útiles me parecen, hasta un total de 17. Para acceder al contenidopincha sobre el que interese.

 

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Source / Fuente: Social BlaBla.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Blogging, Entrepreneurs / Emprendedores, Internet Marketing, Social Media / Redes Sociales
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10 Claves Para Emprender En Tiempos De Crisis #emprendedores #entrepreneurs

emprenderRodolfo Carpintier, presidente de DAD, nos da 10 claves que todo emprendedor debería tener en cuenta. Estos son los 10 puntos que debemos tener presentes a la hora de emprender en tiempos de crisis:

    1. Analizar el modelo de negocio con las amistades. Usar las redes sociales y los contactos en ellas para, dedicándole un par de meses, averiguar si la idea de negocio tiene atractivo o no.
    2. Averiguar si el proyecto es viable o realmente es invertible. La diferencia es que los inversores solo financian los segundos.
    3. Buscar por lo menos un socio. Emprender es muy duro y conviene tener un buen compañero de viaje. No es recomendable buscarlo entre amigos o familiares, sino en escuelas de negocio y en entornos empresariales.

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Source / Fuente: Fernando Amaro.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Entrepreneurs / Emprendedores, Tips / Consejos
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4 Characteristics of Successful Entrepreneurs #entrepreneurs #OnlineBusines

What special mix of ingredients separates the best business-builders from the rest of the pack? Entrepreneurs from Brightbox share their perspectives.

We recently wrote about a start-up named Brightbox, which developed a phone charging station that hangs on the wall at hospitality venues such as hotels, restaurants and bars, event spaces, gyms, and malls. During our interviews with Billy Gridley, CEO, and Steve Palladino, EVP of sales and business development, we also talked about their backgrounds and what led them to become entrepreneurs.

Steve and Billy discussed four key characteristics that entrepreneurs possess:

Ambition and self-confidence

Willingness to take a leap of faith

Ability to learn from mistakes

Trust in and respect for the team

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Source / Fuente: Inc. 5000.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Entrepreneurs / Emprendedores, Online Business / Negocios Online, Tips / Consejos
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8 Consejos para acelerar el crecimiento de tu negocio en internet [habitos] #NegociosPorInternet #OnlineBusiness #emprendedores

Cuando iniciamos un negocio en internet es porque tenemos sueños y metas que deseamos lograr. En este sentido nuestros hábitos juegan un papel fundamental.

Hoy quiero darte unos consejos que me han servido personalmente. Deseo que te sirvan a ti también de guía y gran ayuda para lograr tus metas con tu negocio en Internet.

Si los sigues, experimentarás un avance y el crecimiento de tu negocio en internet en este año 2013.

Quiero que sepas que la mayoría de los empresarios y emprendedores de Internet abandonan su proyecto por no cambiar sus hábitos.

Te explico mejor.

Es muy fácil caer en ciertos hábitos que simplemente destruirán tu éxito empresarial y personal durante tu carrera en Internet si no te percatas de ellos y si ademas los continuas haciendo en este año 2013.

Todos estamos expuestos a ellos y yo no he sido la excepción.

Es por eso que es muy importante que tomes la firme decisión de cambiar tus hábitos para finalmente empezar por el camino correcto.

Observa estos consejos que yo misma aplico para mi a diario:

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Source / Fuente: MariCarmenPinto.com

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Entrepreneurs / Emprendedores, Online Business / Negocios Online, Tips / Consejos
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Being the Change With Your Online Business: Is it Possible? #OnlineBusiness #entrepreneurs

With the number of social entrepreneurs on the rise and the vast amount of issues our world is currently facing you may have wondered if as an online business owner it’s possible to be a change in the world.

I am here to tell you, you can.

You may think you don’t get enough traffic, make enough money or have a big enough list. That isn’t the case. All you need is to be passionate about a cause and allow your customer and readers to connect with you by telling them why it’s important to you, your business can give and give big.

But there are a few questions you need to ask yourself first before building philanthropy into your business.

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Source / Fuente: She Owns It.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Entrepreneurs / Emprendedores, Online Business / Negocios Online
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8 Tips for Aspiring Entrepreneurs #entrepreneurs #marketers #OnlineBusiness

This is one of those lists you make on a bar napkin after you’ve had a few beers with your buddies. “If I only knew then what I know now.” Here are eight tips for aspiring entrepreneurs.

 

entrepreneurs

Choose a good company name

 

If you really want to give your business a good start in the world, choose a good company name. It should be short, easy to remember and easy to spell, but most important, it should resonate with your target audience. Think about what they’ll picture when they hear your company name because that’s the way they’re going to remember your company. They’re going to see the word “Advice” in your name and they’ll think your all about giving tips and how-to content. If that’s not what you want them to think, then you need to choose a different name.

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Source / Fuente: Dukeo.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Entrepreneurs / Emprendedores, Online Business / Negocios Online, Tips / Consejos
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