New Facebook Hashtag Trends Marketers Should Not Ignore #FacebookHashtags #FacebookMarketing #SocialMediaMarketing #marketers

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Facebook hashtags are finally offering marketers a way to track trending consumer conversations. Facebook is also introducing new APIs and media partners.

facebook hashtags

If there is something interesting going on, people are talking about it on Facebook. From TV shows to sporting events to the latest news; more conversations are happening on Facebook.

Last week’s kick-off of the NFL season garnered over 20 million likes, comments, and shares on Facebook by over 8 million people.

What else is Facebook planning around TV and large brands?

Why Marketers Should Explore Facebook Hashtags

Facebook is aiming to grab a piece of the pie of the TV Dollars that brands are spending. Not strange, since TV is often a driver of consumer conversations at the coffee machine or on the social network itself.

facebook hashtags

So you will probably not be surprised that Facebook has rolled out a series of products aimed at surfacing the public conversations happening on Facebook including hashtags, embedded posts, and trending topics.

Starting this week, selected news organizations can begin to integrate Facebook conversations into their broadcasts or coverage by displaying public posts of real-time activity about any given topic.

For example, CNN’s New Day can now easily incorporate what people on Facebook have to say about the latest, breaking news event during their show.

Partners can also use these tools to show the number of Facebook posts that mention a specific word over a period of time, including a demographic breakdown for the people talking about that topic.

For instance, now every week during the ‘What’s Trending’ segment of The Today Show, NBC can easily include how many people on Facebook talked about a popular subject, where it’s getting the most buzz, whether it’s most popular among males or females, and with which age groups.

Mass Relevance, a technology company that enables social experiences, is also leveraging these new tools in interesting ways to highlight the trends and conversations happening on Facebook for their media clients.

Today Facebook is launching two new tools: the Keyword Insights API and the Public Feed API.

Public Feed API
The Public Feed API displays a real-time feed of public posts for a specific word. Only public posts (from Pages and Profiles of those with ‘Follow’ turned on) are available with this API.

Keyword Insights API
The Keyword Insights API aggregates the total number of posts that mention a specific term in a given time frame. It can also display anonymous, aggregated results based on gender, age and location.

Who has access to these tools?
The current list of partners includes: Buzzfeed, CNN, NBC’s Today Show, BSkyB, Slate. and Mass Relevance.

How do you get them?
These two tools are only available for a small group of trusted Facebook media partners. Facebook is beginning discussions with other media partners and preferred marketing developers (PMD’s) and will make it available to additional partners in the coming weeks.

Infographic: How do Facebook hashtags work?

Read more / Leer más

Source / Fuente: ViralBlog.