40% of consumers are unaware that Google Adwords are adverts #adwords #ppc #InternetMarketing

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adwordsResearch carried out by Bunnyfoot suggests that many people are unaware of the difference between paid and organic search listings, with 40% of web users unaware they were adverts. 

While conducting a research project for an insurance sector client, Bunnyfoot discovered that 81% of users clicked on Google Adwords listings as opposed to natural search results.

Further investigation of this surprising bias revealed that 41 out of the 100 individuals tested did not know that Adwords were paid-for adverts, believing them instead to be the most authoritative links.

Looking at a Google results page for ‘car insurance’, the paid ads do stand out thanks to the background shading, while Google does add the label ‘ads related to car insurance’ at the top.

However, this label could be easily missed and, if you don’t know they’re ads, the shading could mean anything.

Read more / Leer más

Source / Fuente: Econsultancy.