Landing Page Optimization: 262% increase in lead rate #LandingPage #LandingPages #InternetMarketing

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Here is a test from our Landing Page Optimization online course …

Background:  A B2B company offering business VoIP telephone services

Goal:  To increase the number of quote requests

Primary Research Question:  Which quote process will generate more total leads?

Approach: Multifactor split test

CONTROL

Control

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Source / Fuente: MarketingExperiments Blog.