How to Gain Subscribers Without Buying Email Lists #EmailMarketing

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email lists

Buying email lists is evil. Don’t be evil.

Few things are as antithetical to good inbound marketing as purchasing a list of strangers’ email addresses and blasting them with your latest campaign. You may get a short-term win, but emailing to a purchased list can be detrimental in the long run.

Beyond that, it’s bad practice in general and causes frustration for the recipients, who haven’t opted in to hear from you.

There are also two significant business risks associated with emailing to a purchased list:

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Source / Fuente: MarketingProfs.