The Best Content Marketing Advice Ever #ContentMarketing #MarketingDeContenidos

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19 Content Marketing Experts Offer Their Best Advice

content marketingHave you ever wondered what the best piece of content marketing advice is? Where do you need to focus your marketing efforts versus what’s just nice to have? Now that content marketing is the hot marketing buzzword, what are the critical elements your content needs to rise above the noise to drive measurable business results?

To help you, we surveyed 19 top content marketing experts to get their advice and here’s what they say.


  1. “Stop being amazing, and start being useful.” From Youtility cited by Jay Baer of Convince and Convert, author of Youtility and Peg Fitzpatrick one of the ringleaders at 12Most.
  2. “Content marketing is like producing a movie. It requires a cast of skills to design, execute, distribute and measure a content initiative.” I’ll be speaking at CMW on how to become a social business. I’ll explain how a social business approaches content the same as producing a movie. [Here is] my blog post explains the “producing a movie” analogyBernie Borges of Find and Convert and author of Marketing 2.0.
  3. “My best piece of content marketing advice is to always be helpful and create marketing that helps people.”  Michael Brenner of SAP and the B2B Insider blog.

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Source / Fuente: Heidi Cohen.