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Email Marketing: What are the top three steps for effective email marketing? #EmailMarketing

email marketing

At MarketingSherpa Email Summit 2013, I was asked about the top three things marketers should do to make more effective emails by Jim Ducharme, community director, GetResponse Email Marketing …

 

 

I’m interested to hear how you would answer the above question as well. Feel free to use the comments section of this MarketingSherpa blog post to share your thoughts.

The question reminds me of a story from John C. Maxwell, author of The 21 Irrefutable Laws of Leadership. He tells of a young man coming up to him, and asking for the one thing the young man can do to become a better leader. Maxwell responds that there is not just one thing, there are 21 things he must do to become a better leader.

Clearly, Maxwell is good at branding. But, he also brings up a good point. We’re all busy, and we’re looking for the top takeaways or shortcuts to do our jobs better. However, true success is not so simple.

While many marketing blogs are fond of giving you the few shortcuts or secrets to success, I’m sorry to say that email marketing is hard work involving so much more than the three steps listed below.

But, at a high level, if I had to narrow email marketing down to three steps based on all we’ve learned from marketers through MarketingSherpa, it would be these …

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Source / Fuente: MarketingSherpa Blog.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Email Marketing, Tips / Consejos
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Run A Great Website Marketing Campaign With These Tips #InternetMarketing #OnlineMarketing #DigitalMarketing

marketing campaign

Marketing has taken a top priority for many who want to sell goods and services via the Internet. However, Online marketing takes proper education and strategy, just like more traditional marketing methods. This article is your starting point for becoming an Online marketing guru.

Be sensitive to how customers are reacting to your marketing materials so that you can better target future efforts. After you have launched your online promotion event, keep track of the way people are responding to it on forums and blogs. Use their thoughts so these customers feel respected.

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Source / Fuente: Mike Donaldson’s Empower Network Blog.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Internet Marketing, Tips / Consejos
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Make Money Online With These Simple Internet Marketing Tips #MakeMoney #InternetMarketing

internet marketing

How do you feel about Web marketing? Do you do your homework when it comes to making your business visible to customers? You can find information about marketing on the internet in a plethora of places, such as television, internet, books, and magazines. How do you create your own plan then? These tips will give you a heads up on where you can begin.

Any company, internet-based or not, should incorporate a logo, as well as a slogan. Using these tools helps potential customers remember you. Slogans will stay on the mind of customers for a long time period. When customers are in the market for a particular product, the association they have made with your slogan may cause them to look up your company before making their purchase.

TIP! If you’re going to do any kind of Internet marketing, you need to get used to using social media. A Facebook page gives your customers a dedicated spot to leave you feedback and to ask questions.

 

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Source / Fuente: Mike Donaldson’s Empower Network Blog

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Internet Marketing, Tips / Consejos
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10 Claves Para Emprender En Tiempos De Crisis #emprendedores #entrepreneurs

emprenderRodolfo Carpintier, presidente de DAD, nos da 10 claves que todo emprendedor debería tener en cuenta. Estos son los 10 puntos que debemos tener presentes a la hora de emprender en tiempos de crisis:

    1. Analizar el modelo de negocio con las amistades. Usar las redes sociales y los contactos en ellas para, dedicándole un par de meses, averiguar si la idea de negocio tiene atractivo o no.
    2. Averiguar si el proyecto es viable o realmente es invertible. La diferencia es que los inversores solo financian los segundos.
    3. Buscar por lo menos un socio. Emprender es muy duro y conviene tener un buen compañero de viaje. No es recomendable buscarlo entre amigos o familiares, sino en escuelas de negocio y en entornos empresariales.

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Source / Fuente: Fernando Amaro.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Entrepreneurs / Emprendedores, Tips / Consejos
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The 10 Commandments to Successful Blogging #blogging #InternetMarketing

There are lots of Do’s and Don’ts in the blogging world but there are very few absolutes. If I were to carve anything in stone, though, it would be these 10 Commandments to successful blogging.

Define Your Goal

Let’s cut to the chase, here: If you’re following my blog then your goal is to make money with your blog. That’s it in a nutshell. You may think your goal is to provide expert advice to help people, but it’s not. That’s HOW you’re going to achieve your goal. Your goal is to make money. It’s important to clearly separate these two concepts in your mind. Otherwise, you’re going to get so caught up in “helping people” that you’ll lose sight of your goal.

Have A Business Plan

In the beginning it may be as simple as providing expert advice to help people in a specific vertical achieve XYZ, but eventually you’re going to want to see a return on your investment. How do you plan to monetize your blog? More important, what type of business are you dreaming of?

blogging

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Source / Fuente: dukeo.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Blogging, Tips / Consejos
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Top Keys To Success In Home Business Enterprise #HomeBusiness #OnlineBusiness

home business

There is so much information on starting a new home business enterprise available online and in magazines. Don’t just buy any old business though. This article is a must as far as reliable information goes, so read on.

Though you need to steer clear of distractions, you can always schedule personal appointments as needed. Much like with regular jobs, you are free to schedule personal business and make up the work later.

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Source / Fuente: international federation of marketing systems.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Online Business / Negocios Online, Tips / Consejos
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8 ideas para conseguir más leads a través de contactos en LinkedIn #linkedin #SocialMedia #SocialMediaMarketing

linkedinLinkedIn es una plataforma muy útil para mantener y fomentar relaciones laborales con profesionales y expertos de tu sector de cualquier parte del mundo. Pero más allá de currículos y ofertas de trabajo, LinkedIn también puede suponer una interesante oportunidad a la hora de generar más tráfico de una empresa.

En diciembre de 2012, LinkedIn recibió 94 millones de visitas en Estados Unidos, un 40% del tráfico generado en diciembre de 2011, según los datos de Experian Marketing Services. Un crecimiento que demuestra que tanto las empresas B2B como las B2C pueden aprovechar el potencial de LinkedIn para encontrar y atraer a un mercado objetivo, y Social Media Examiner ha recogido ocho ideas para entender cómo.

1. Haga una llamada a la acción fuerte y enlázala
¿Sabía que puede incluir banners personalizados en la página de su compañía gratis? ¿Y sabía que cada uno de estos banners puede enlazarse a su site? Se pueden añadir hasta tres banners en la sección Productos y Servicios del perfil de la compañía, y así aumentar el tráfico.

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Source / Fuente: Marketing Directo.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: LinkedIn, Social Media Marketing, Tips / Consejos
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6 Internet Marketing Basics You Must Know to Make Money Online #InternetMarketing #MakeMoney

internet marketing

6 Internet Marketing Basics that You Must Know

Are you a part of the 98% in internet marketing who struggles?  Do you struggle from too much information or the overwhelming and distracting tips, tools, trainings, etc.?

You are not alone!  I struggled for 4 years on the internet to generate enough traffic, leads, and sales to even break even from the cost of the memberships and marketing each month.  I was sick and tired of buying things that did not work for me, no matter how much time and effort I put into trying my best to make these things work.

If you struggle with any of these 6 Internet Marketing Basicsyou will find it very difficult to generate the traffic, leads, follow ups and sales that you need to make to reach your income and lifestyle goals.

I was just watching a few more videos this morning when I was painfully reminded of what I was struggling with over the last 4 years to try to make money online with a lot less frustration and expenses.

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Source / Fuente: Jerry Vinson’s Empower Network Blog.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Internet Marketing, Tips / Consejos
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7 consejos para una buena estrategia de marketing móvil #MarketingMovil #MobileMarketing

marketing móvilEl mundo de los dispositivos móviles está revolucionando el panorama tecnológico con cifras difíciles de ignorar. Con previsiones como las de Garnet, que en su último estudio aseguró que en 2013 las ventas de teléfonos inteligentes superarán los mil millones de unidades mundiales, es difícil omitir este mercado.

Así lo ha confirmado una encuesta reciente de la Asociación de Marketing Móvil que asegura que la mayor parte de profesionales de marketing encuestados (84.62%) pretende incrementar su inversión en marketing móvil durante 2013. Pete Christothoulou, presidente de Marchexseñaló en AllThingsD que “los ejecutivos están exigiendo a sus departamentos de marketing estrategias para el mercado móvil”.

¿Cómo lograr el éxito de esas estrategias de marketing? Joe Wozny, Consejero Delegado de Concentric, ofrece siete consejos para hacer del marketing móvil un triunfo.

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Source / Fuente: Marketing Directo.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Mobile Marketing / Marketing Movil, Tips / Consejos
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Bare Minimum Content Marketing: 3 Things You Have to Do #ContentMarketing

content marketing

You know content marketing is essential for you business, so why don’t you do it? If you are like me, you probably don’t have enough time in day to focus all of your energy on content marketing.

So what should you do?

Sadly, you don’t really have a choice but to leverage it. It’s such a powerful marketing channel; it will actually change your business. For example, at KISSmetrics, our content marketing strategy has resulted in our blog achieving 82% of our overall traffic and 70% of our leads.

And to top if off, content marketing is our cheapest channel marketing. That’s not too bad considering that those leads generate well into the millions of dollars in revenue for us each year.

So what should you do if you don’t have that much time to spend on content marketing? You should focus on these 3 tactics that provide the biggest bang for our buck:

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Fuente / Source: Quick Sprout.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Content Marketing / Marketing De Contenidos, Tips / Consejos
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