Social Media Marketing

The Top 7 Social Media Marketing Trends That Will Dominate 2014 #SocialMediaMarketing #entrepreneurs #marketers

The Top 7 Social Media Marketing Trends That Will Dominate 2014 #SocialMediaMarketing #entrepreneurs #marketerssocial media marketing” width=”300″ height=”167″ />With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter-half of 2013, it’s important to look ahead to where social networking is going, and how we can get on board.

As I think about the trends in social media so far this year, I’ve compiled a list of my predictions as to where we’re headed as we inch towards 2014.

1. Investment in Social Media Will Become a Necessity, Not a Luxury

While I’d argue that investing time and resources into a social media strategy is most definitely a necessity in 2013, I believe the tipping point in public sentiment from ‘should have’ to ‘must have’ will occur in 2014.

Businesses are already coming to terms with the need to integrate their social media efforts with their content strategy, and are seeing the impact of social media in terms of lead generation, referral traffic, and revenue.

As businesses see these very real and measurable benefits, I believe we’ll see a move away from assigning social media tasks to existing employees, and see even more companies hiring social media strategists or full-time social media managers.

The benefits of social media are many, but they include:

  • Improved social signals (which are a factor in the search ranking algorithm).
  • Company branding
  • Improved brand awareness
  • Word-of-mouth advertising
  • Increased customer loyalty and trust
  • Improved audience reach and influence

Social media is also one of the three pillars of SEO.

2. Google+ Will Become a Major Factor

While Facebook  continues to lead the pack in terms of number of active monthly users (1.15 billion at last count), Google+ is quickly gaining steam, and in fact, now has the second highest number of monthly users (343 million).

With Google using the platform to collect personal information (think demographics, location, etc.), Google+ should no longer be thought of as ‘just’ another social network. It’s increasingly proving itself to be an integral part of Google’s grand scheme in terms of SEO, social signals and providing a more personalized search experience. This is especially apparent with the importance of Google Authorship, which I project will be one of the key components to Google’s search ranking algorithm by the end of 2014.

I believe that businesses who are finding themselves spread thin with their social media efforts will increasingly turn to Google+ as the closest thing we have to a ‘one size fits all’ social network.

As Google+ moves towards even greater integration with other aspects of the web – as they’ve already done with their foray into local search – I think we’ll see its growth skyrocket, both in terms of business and personal use. For information on how to start using Google+, read “How to Breathe Life into Your Google+ Profile.”

3. Image-Centric Networks Will See Huge Success

We’ve seen a consistent trend in 2013 toward sharing through image andvideo, rather than text-based content. Visual content will increasingly become a critical piece of any solid content strategy, and social networking site Pinterest will continue to shed its reputation as a ‘women’s only’ network and become an integral part of retailers’ marketing strategies.

Other image-based social media sites like Slideshare, Tumblr, Path, and Mobli will continue to grow, and businesses will need to become more mindful about the ‘sharability’ factor of photos on their websites and blogs in order to derive significant benefit from their social media content marketing efforts.

4. We’ll Witness the Rise of Micro-Video

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Source / Fuente: Forbes.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Entrepreneurs / Emprendedores, Social Media Marketing
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10 Smart Tips for Creating, Marketing and Sharing Content on Twitter #twitter #SocialMedia #TwitterMarketing #SocialMediaMarketing #ContentMarketing

facebook marketing

Twitter, the online texting service on steroids at only 140 characters is often a challenge for those with a traditional marketing mindset. It’s more about brutal brevity, smart succinctness and simple shortness than monstering the masses with multi-media sensory overload.

 

It’s all about doing more with less.

 

Creating and then marketing content with Twitter is more about tempting the click than revealing all your secrets at once. Twitter should be seen as the teaser social network. It offers the promise of much more beyond the link.

 

It’s unsophisticated ways are its charm and its fatal attraction for celebrities who dare to tweet while under the influence of substances, emotion or plain stupidity.

 

The Twitter torrent

 

Twitter is sometimes seen as an inbox when it is more like a fleeting torrent that streams and screams its content past you. Often never to be seen again. It pushes the “I don’t want to miss out” syndrome.

 

This led to the creation of Twitter tools like Hootsuite that organises Tweets into lists for reading later. The corralling of Tweets into hashtag categories can be an effective way to manage Twitter  that is sometimes seen as similar to the ungainly management that is like herding cats.

 

3 key elements to a tweet

 

There are 3 core elements to a tweet. Get these right and you are on your way to using Twitter well. They may seem simple but they are often poorly executed or ignored.

 

So what do you need to hone, polish and include to make your tweets sing and dance?

 

    1. Headline – tempt the reader to click the link. That’s its job, nothing more nothing less.
    2. Links – It was 4 years ago that I watched a video that said “don’t waste a tweet without a link“. It sort of made sense.
    3. Hashtags – Drive those tweets into Twitter searches and lists that are relevant. It is becoming the glue for social. This is the role of a hashtag.

What are your goals?

 

Stumbling onto Twitter with poor intent can lead to wasted time and effort. You need to have some specific goals in mind.

 

Some goals that are worth considering.

 

  • Do you want to drive more traffic to your blog, website or online store?..So tweet and automate the content but not the conversation.
  • Is it sales you are after? Use tweets with links to landing pages that have something to sell. Or tweet a coupon that can be claimed in-store or via a Facebook page.
  • Are you wanting to connect and engage with influencers, customers and prospects?…Tweet their content, offer to help.

There are more goals than this but bait the Twitter hook, get focused and strategic and maybe those tweets will lead to blogging nirvana.

 

10 tips for Twitter content success

 

So here are 10 top tips for creating, marketing and sharing content on Twitter.

 

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Source / Fuente: Jeffbullas’s Blog.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Content Marketing / Marketing De Contenidos, Social Media / Redes Sociales, Social Media Marketing, Twitter
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40+ Resources and Tools to Take Your Blogging and SocialMedia Marketing to the Next Level #blogging #SocialMedia #SocialMediaMarketing

Resources

If you mean business and and need to market and monetize your business, personal brand, website or blog to take advantage of the online and digital opportunities, then you need the right tools, resources and advice to guide you.

blogging

The explosion of websites, apps, tools and resources online is often confusing. These are some of the resources that I use and recommend that I have found helpful with blogging and social media marketing.

They include tools, links, books and courses and a whole range of resources that will:

  • Get you started.
  • Take your blog and social media marketing to the next level.

If there are other resources you would like listed, don’t hesitate to let me know and I will include them here in the resources section of the blog.

Blogging

WordPress is what I use for this blog and is the #1 global blogging platform that offers flexibility, ease of use and a low cost starting point.

Selecting a WordPress theme is the quickest way to accelerate your blog design without starting from scratch. 

Themefuse offers a wide range of WordPress themes that can get you up and running in a matter of minutes.

Prices start from $39 

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Source / Fuente: Jeffbullas’s Blog.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Blogging, Social Media / Redes Sociales, Social Media Marketing
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New Facebook Hashtag Trends Marketers Should Not Ignore #FacebookHashtags #FacebookMarketing #SocialMediaMarketing #marketers

Facebook hashtags are finally offering marketers a way to track trending consumer conversations. Facebook is also introducing new APIs and media partners.

facebook hashtags

If there is something interesting going on, people are talking about it on Facebook. From TV shows to sporting events to the latest news; more conversations are happening on Facebook.

Last week’s kick-off of the NFL season garnered over 20 million likes, comments, and shares on Facebook by over 8 million people.

What else is Facebook planning around TV and large brands?

Why Marketers Should Explore Facebook Hashtags

Facebook is aiming to grab a piece of the pie of the TV Dollars that brands are spending. Not strange, since TV is often a driver of consumer conversations at the coffee machine or on the social network itself.

facebook hashtags

So you will probably not be surprised that Facebook has rolled out a series of products aimed at surfacing the public conversations happening on Facebook including hashtags, embedded posts, and trending topics.

Starting this week, selected news organizations can begin to integrate Facebook conversations into their broadcasts or coverage by displaying public posts of real-time activity about any given topic.

For example, CNN’s New Day can now easily incorporate what people on Facebook have to say about the latest, breaking news event during their show.

Partners can also use these tools to show the number of Facebook posts that mention a specific word over a period of time, including a demographic breakdown for the people talking about that topic.

For instance, now every week during the ‘What’s Trending’ segment of The Today Show, NBC can easily include how many people on Facebook talked about a popular subject, where it’s getting the most buzz, whether it’s most popular among males or females, and with which age groups.

Mass Relevance, a technology company that enables social experiences, is also leveraging these new tools in interesting ways to highlight the trends and conversations happening on Facebook for their media clients.

Today Facebook is launching two new tools: the Keyword Insights API and the Public Feed API.

Public Feed API
The Public Feed API displays a real-time feed of public posts for a specific word. Only public posts (from Pages and Profiles of those with ‘Follow’ turned on) are available with this API.

Keyword Insights API
The Keyword Insights API aggregates the total number of posts that mention a specific term in a given time frame. It can also display anonymous, aggregated results based on gender, age and location.

Who has access to these tools?
The current list of partners includes: Buzzfeed, CNN, NBC’s Today Show, BSkyB, Slate. and Mass Relevance.

How do you get them?
These two tools are only available for a small group of trusted Facebook media partners. Facebook is beginning discussions with other media partners and preferred marketing developers (PMD’s) and will make it available to additional partners in the coming weeks.

Infographic: How do Facebook hashtags work?

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Source / Fuente: ViralBlog.

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Categories / Categorías: Social Media Marketing
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14 Social Media Tools Used by Marketing Pros #SocialMedia #SocialMediaMarketing #SocialMediaTools #MarketingTools

social media toolsAre you looking for social media tools to get more out of your marketing?

Are you wondering what tools marketing pros are using successfully?

We asked fourteen well-known marketers to share the latest social media tools they’ve been using.

Discover how you can use these tools to help you to get more out of your social media marketing.

#1: Mention

Todd Wheatland

Todd Wheatland

Mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing one thing better than anyone else.

As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool.

There are many clever things behind the way Mention is set up. They’ve taken the Apple approach to clean and simple UI to give you great functionality as a default and the power to modify settings to really hone in on what’s important to your circumstances.

social media

Mention provides clean and simple functionality.

Apart from doing a fantastic job of identifying online mentions, some of my favorite features are:

  • Simple controls to turn specific sources off—but still be able to monitor them in the spam folder in case you mis-classify something.
  • Default alert emails that take you straight to source, rather than forcing an extra step by taking you to the Mention platform.
    mention todd wheatland

    You can see how many online mentions you have in the left-hand column.

Of course, with success, they’re quickly adding features—including an enterprise-level offering—that will make them seem increasingly like a lot of the more established players in the social tools space. So far though, they’ve done a great job of maintaining simplicity and delivering on their core offering.

Todd Wheatland, head of thought leadership at Kelly Services.

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Source / Fuente: Social Media Examiner.

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Categories / Categorías: Social Media / Redes Sociales, Social Media Marketing
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How to Achieve Social Media Acquisition Success #SocialMedia #SocialMediaMarketing

social media prospectsConverting social media prospects into customers takes work. Further, your job as a marketer doesn’t end when you close the sale.

While a social media prospect may buy from you once, they won’t buy from you again unless your product or service delivers on its promise. Although you may argue that you got paid for the purchase, the problem is that in today’s always-connected world, a bad review or social media rant is an arm length away.

Acquisition of a prospect or generating a lead via social media is only the beginning of the sales process that isn’t fully realized until they make their first purchase. Even more important is getting that customer to buy more from you again and talk about your products to their family and friends because this is where the major impact of social media is. As a result, social media conversion is an iterative process that requires continual refinement.

To convert social media prospects into customers, here are seven actionable marketing tips

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Source / Fuente: Heidi Cohen.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Social Media / Redes Sociales, Social Media Marketing
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5 Ways to Use Video to Improve Your Social Media Marketing #SocialMedia #SocialMediaMarketing

social mediaAre you thinking about adding videos to your social media mix?

Do you want to boost your awareness and increase engagement?

Social media networks provide a lot of video options.

From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, video is fast becoming an essential part of any business’s online marketing strategy.

In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.

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Source / Fuente: Social Media Examiner.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Social Media / Redes Sociales, Social Media Marketing
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7 Highly Effective Social Media Techniques That Work Wonders for Your Business #SocialMediaMarketing #business #OnlineBusiness

social media techniquesBusiness owners online are trying to figure out the most effective social media techniques for achieving their goals.  After all, people are signing up for social media sites faster than you can blink an eye!

No matter what your goals are, there are  key factors that will make your social media networking more effective.

Whether you are searching for your ideal client, trying to connect with a prospect, building your brand, or simply growing your social network, there are a few techniques that just plain work.

Seven of my favorite effective social media techniques

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Source / Fuente: Martha Giffen.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Online Business / Negocios Online, Social Media Marketing
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5 razones para incluir a Twitter en tu estrategia de marketing #twitter #SocialMedia #SocialMediaMarketing #InternetMarketing

estrategia de marketing

Santiago, Chile.- Es común que, al presentar una estrategia de marketing digital a un cliente, éste manifieste  sus dudas,  si estamos priorizando el papel de Twitter. Las razones más frecuentes no son más que ideas o rumores que han escuchado “en alguna parte” e  incluyen aseveraciones tales como: “no es la red preferida de la gente”, “no hay espacio para contenido” y que “nadie le da importancia a Twitter”. Sin embargo, existen varias razones concretas por las cuales deberías incluir Twitter en tu estrategia y constituyen un sólido argumento para tu presentación.

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Source / Fuente: Revista Merca2.0.

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Categories / Categorías: Social Media Marketing, Twitter
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Pinterest Launches Free Analytics Tool for Business Accounts #pinterest #SocialMedia #SocialMediaMarketing #OnlineBusiness

pinterest's analytics toolintroductory3

You remember a few months back when Pinterest rocked marketers’ worlds by introducing business accounts?

We sure do.

Now, Pinterest is taking it one step further by introducing an analytics tool for those accounts! Pretty pictures and data … think this might be the marketing Holy Grail. (I’d also like to go on record for predicting this release back in November. As if we didn’t all know this was coming. But still.)

Here’s what Pinterest’s analytics tool looks like, and how to use it! Get excited, people.

(Note: If analytics was the kick you needed to get started with Pinterest, check out our free instructional ebook, How to Optimize and Measure Your Pinterest Business Account. We’ve updated it to contain all the information about analytics that you’ll find in this post, as well!)

Who Can Use Pinterest Analytics, and Where the Heck Do I Find It?

First of all, Pinterest’s analytics tool is totally and completely free of charge. It is available to you right now, as long as you’ve verified your account. That is to say, you can’t use your personal account — you must have a business account. If you haven’t verified your business account yet, visit this blog post to learn exactly how to do it.

To find the analytics tool, log in to your account and go to the top right corner of your screen where the drop-down menu is located. If you haven’t switched to the “new look” yet — you’ll know you haven’t yet if there’s a prompt in your drop-down menu that says “Switch to the New Look” — go ahead and click that. (Don’t worry about the new look … it’s not that big a change, and you won’t have trouble finding your stuff.)

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Source / Fuente: HubSpot.

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Posted by / Publicado por: Antonio Briones

Categories / Categorías: Analytics / Analíticas, Online Business / Negocios Online, Pinterest, Social Media Marketing
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